If the idea of creating video content makes you break out in a cold sweat, you’re not alone! As an introvert, the thought of being on camera can feel overwhelming. And guess what? That’s okay. Video content is dominating the industry right now, but long-form written content is also making a comeback. So, is video necessary, or just an option worth considering for your blog strategy?
Let’s break it down: Can you thrive without video, or is it the missing piece in your content marketing strategy?
Why Video Content is Still Worth Considering
Video content isn’t just a trend—it’s a major player in digital marketing. It captures attention faster, builds trust with audiences, and can drive more traffic to your blog. Even if you prefer long-form content, integrating some video elements can help you stay competitive and expand your reach.
1. Video Boosts Engagement & Visibility
People consume video content like never before—whether it’s short-form videos on TikTok, Reels on Instagram, or long-form content on YouTube. Studies show that video content gets 1200% more shares than text and images combined. If you want to boost engagement and extend your reach, video is the way to go.
2. Google Loves Video
Ever noticed how Google often prioritizes videos in search results? Embedding videos in your blog posts can improve your search rankings and keep visitors on your site longer—a win-win for SEO! Google values content that keeps users engaged, and video does just that. This can be a game-changer if you’re blogging for money and want to increase your site traffic.
3. Faceless Video is a Game-Changer
Not a fan of showing your face on camera? No problem! Faceless marketing videos are an excellent way to leverage video content without stepping in front of the lens. If you’re starting a blog and hesitant about video, this is a great way to incorporate it into your content marketing strategy without feeling uncomfortable.
How to Create Faceless Video Content
Using faceless content is a GAMECHANGER! Here’s how you can utilize faceless content.
1. Use Voice-Over on B-Roll Footage
One of the best ways to create engaging video content without being on camera is by recording a voice-over on top of b-roll footage. You can use high-quality stock video from platforms like Vault Socials, Elevaè Visuals, Haute Stock, and My Vanilla Gallery to craft visually stunning content.
2. Turn Blog Posts Into Animated Videos
Tools like Canva, Animoto, and InVideo make it easy to create text-based animations. Summarize your blog post’s key points, add some background music, and you’ve got yourself a compelling video—no face required!
3. Create Screen Recording Tutorials
If you share tutorials or educational content, screen recordings can be a great way to explain a process without appearing on camera. Software like Loom or Camtasia makes this effortless. This is particularly useful for those creating marketing advice and step-by-step guides on how to grow a blog for beginners.
4. Leverage AI-Generated Voices
Not comfortable recording your own voice? AI voice-over tools like Murf and Descript can generate natural-sounding narration to accompany your video.
5. Use Slideshows and Motion Graphics
Platforms like Canva and Adobe Express allow you to create slideshow-style videos with text overlays and simple animations. This is a sleek and professional way to share information without stepping in front of a camera.
6. Repurpose Blog Content Into Short Videos
No need to reinvent the wheel! Turn your blog posts into bite-sized videos for Instagram Reels, TikTok, or YouTube Shorts. Summarize key points and direct people to your full blog post for more details. This is a smart way to integrate video into your blog strategy while maximizing your reach.
Final Thoughts: Do You Have to Create Video?
Absolutely not! If long-form written content is your jam, stick with it. But if you’re curious about adding video to your strategy, faceless video options provide a comfortable way to do so.
That said, if your current blogging strategy is working and your audience prefers written content, don’t feel pressured to force video into the mix. Test the waters, see what resonates, and build from there!
What’s your take? Are you using faceless video content, or are you sticking to blog posts? Let’s chat in the comments!
Thanks for sharing this. I had no idea how much more video content gets shared and how Google prioritizes video either.
Thanks so much for stopping by Laura!
This is a great strategy! I’m a fan of video content and I’d definitely love to look into this for the future. Thanks for sharing!
Anytime! Glad you found it helpful.